BitDefender, the provider of internet security solutions, has announced the launch of its “Enjoy the Ride” Facebook campaign, aimed at raising awareness of BitDefender’s efforts to protect users of the social network. The campaign, which started on February 18, will run for 14 weeks, and offers a range of competitions and weekly giveaways, with prizes such as laptops and smartphones and culminates in the chance to win a new BMW 3 Series.
Participants are invited to install a Facebook application and accept weekly challenges that involve posting photos, drawing their vision of a virus, continuing a story, etc. These activities, along with BitDefender’s Facebook security application “Safego,” are designed to foster engagement with consumers and generate “Likes” for the company’s Facebook pages.
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