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Saturday, May 7, 2011

Detroit 2011: Honda's new Civic revealed

Honda has taken the wraps off the all-new Civic, giving it a world debut at the Detroit Auto Show.
The Civic Si Concept coupé and Concept saloon are brand new models - but neither is destined for the UK. Honda is at pains to point out that 'the Civic for the European market will continue to be built in the UK and is not mechanically related to either of the US models.'

But despite that, the new look will have a bearing on the styling of the European car, particularly the grille and headlamps.
Honda pitches the Civic, it's entry-level car in the US, as a model for younger drivers - its average buyer age is just 35. The company has made this version sportier than ever, with the coupé particularly rakish.
Both are labelled concepts, but the car is in production ready, available in both petrol and petrol-electric hybrid forms. The latter will see Honda use a lithium-ion battery for the first time in a production car.

The all-new European Civic is due at the end of 2011, so expect a Frankfurt Motor Show debut.

BitDefender “Enjoy The Ride: Win a BMW 3 Series

BitDefender, the provider of internet security solutions, has announced the launch of its “Enjoy the Ride” Facebook campaign, aimed at raising awareness of BitDefender’s efforts to protect users of the social network. The campaign, which started on February 18, will run for 14 weeks, and offers a range of competitions and weekly giveaways, with prizes such as laptops and smartphones and culminates in the chance to win a new BMW 3 Series.

Participants are invited to install a Facebook application and accept weekly challenges that involve posting photos, drawing their vision of a virus, continuing a story, etc. These activities, along with BitDefender’s Facebook security application “Safego,” are designed to foster engagement with consumers and generate “Likes” for the company’s Facebook pages.